visual identity
brand strategy
package design
social media
art direction
Hello, I'm Elisabeth — I design brands that feel like something. Not just visually sharp, but strategically grounded and built to last ✼
marketing-first mindset
I spent years working in marketing before becoming a designer — and that changes everything. I don't just draw logos, I think about positioning, audience, and why your brand exists before I open design programms.
Clear structure
Every project gets its own Notion portal: your timeline, feedback, files, and progress all in one place. No lost emails, no "where are we at?" messages. Just clarity from day one.
SEE BEFORE YOU DECIDE
I start every project with visual concepts — logo, palette, image world — so you can see and choose your direction before we build anything. No guessing, no "I hoped it would look different."
Hello, I'm Elisabeth — I design brands that feel like something. Not just visually sharp, but strategically grounded and built to last ✼
marketing-first mindset
I spent years working in marketing before becoming a designer — and that changes everything. I don't just draw logos, I think about positioning, audience, and why your brand exists before I open design programms.
Clear structure
Every project gets its own Notion portal: your timeline, feedback, files, and progress all in one place. No lost emails, no "where are we at?" messages. Just clarity from day one.
SEE BEFORE YOU DECIDE
I start every project with 2 visual concepts — logo, palette, image world — so you can see and choose your direction before we build anything. No guessing, no "I hoped it would look different."
Case Study
VOID(nine) is a conceptual jewelry brand that explores the tension between structure and disappearance, form and erosion. Rooted in 90s elegance and underground grunge, it merges the clarity of Swiss typography with the raw tactility of analog film, faded palettes, and unapologetically bold type. The visual language is built around modular grid systems, collage aesthetics, and a subdued, timeworn color scheme - deep, oxidized brown evoking aged metal and dried blood, paired with a soft-black that feels more like ash or soot than ink.
CÉLESSE is a winter cosmetic brand designed to protect lips from cold air, wind, and dryness. The identity translates protection into a restrained visual language - soft matte textures, muted blue, butter yellow tones, and refined typography that feels calm and precise. The project includes logo development, a structured typographic system, and fully developed primary and secondary packaging design. This project explores how minimal structure, subtle contrast, and emotional restraint can create a brand presence that feels intimate, protective and timeless.
A brand identity that embodies wild femininity and a deep connection to nature. Inspired by the textures of seashells, earth tones, and ancient rituals, the design reflects the purity and strength of the natural world in every element. The project included logo development, packaging design, and brand visuals that evoke grounding, nourishment, and harmony. Each detail was crafted to turn daily skincare into a slow, sensory ritual rooted in nature.
Brand Identity for a New York–based fine jewelry atelier. This project began with a full brand strategy and art direction, defining the brand’s positioning, tone of voice, visual language, and long-term identity. This atelier creates bespoke engagement rings and diamond pieces through a personal, collaborative process, treating jewelry as heirlooms rather than trends. The brand was envisioned as a warm, intimate atelier, where luxury feels quiet, intentional, and human.
Case Study
VOID(nine) is a conceptual jewelry brand that explores the tension between structure and disappearance, form and erosion. Rooted in 90s elegance and underground grunge, it merges the clarity of Swiss typography with the raw tactility of analog film, faded palettes, and unapologetically bold type.
CÉLESSE is a winter cosmetic brand designed to protect lips from cold air, wind, and dryness. The identity translates protection into a restrained visual language - soft matte textures, muted blue, butter yellow tones, and refined typography that feels calm and precise.
A brand identity that embodies wild femininity and a deep connection to nature. Inspired by the textures of seashells, earth tones, and ancient rituals, the design reflects the purity and strength of the natural world in every element.
Brand Identity for a New York–based fine jewelry atelier. This project began with a full brand strategy and art direction, defining the brand’s positioning, tone of voice, visual language, and long-term identity. The brand was envisioned as a warm, intimate atelier, where luxury feels quiet, intentional, and human.
A strategic guide to help your brand show up consistently, confidently and with purpose across social media.
Includes:
– Photography direction
– Feed direction
– Visual do’s & don’ts
– Content pillars
– Tone of voice
– Copy do’s & don’ts
– 4 editable Instagram post templates
– 4 editable Instagram story templates
Timeline: 1 week
Revisions: 2 rounds
Price: $600
Includes:
– Photography direction
– Feed direction
– Visual do’s & don’ts
– Content pillars
– Tone of voice
– Copy do’s & don’ts
– 4 editable Instagram post templates
– 4 editable Instagram story templates
Timeline: 1 week
Revisions: 2 rounds
Price: $600
Every brand is different. After reviewing your inquiry, I’ll prepare a tailored proposal outlining the recommended scope, timeline and investment for your project.
A few things to know:
– 50% deposit secures your spot, with the remaining balance due before final delivery.
– Extra revisions are available at an hourly rate.
– I take on a limited number of projects at a time to give each one my full attention.
A few things to know:
– 50% deposit secures your spot, with the remaining balance due before final delivery.
– Extra revisions are available at an hourly rate.
– I take on a limited number of projects at a time to give each one my full attention.
Packages
01. Essential Brand Identity
Includes:
– Brand foundation
– 1 creative direction
– Simple logo suite
– Color system
– Typography system
– Compact brand guidelines
Brand assets, packaging and social media guide are calculated separately and can be added to the project scope if needed.
Timeline: 1-2 weeks
Revisions: 2 rounds
Price: $1600
– Brand foundation
– 1 creative direction
– Simple logo suite
– Color system
– Typography system
– Compact brand guidelines
Brand assets, packaging and social media guide are calculated separately and can be added to the project scope if needed.
Timeline: 1-2 weeks
Revisions: 2 rounds
Price: $1600
03. Full Brand Identity System
Includes:
– Brand strategy (brand personality + brand values + tone-of-voice + target audience + archetype)
– 2 creative directions to choose from
– Full logo suite (primary + secondary + submark\monogram)
– Color system
– Typography system
– Art direction (photography direction, Instagram feed direction and tone of voice)
– Packaging & Launch assets
– Mockup visualizations
– Brand guidelines
Timeline: 4-6 weeks
Revisions: 3 rounds
Price: from $2600
– Brand strategy (brand personality + brand values + tone-of-voice + target audience + archetype)
– 2 creative directions to choose from
– Full logo suite (primary + secondary + submark\monogram)
– Color system
– Typography system
– Art direction (photography direction, Instagram feed direction and tone of voice)
– Packaging & Launch assets
– Mockup visualizations
– Brand guidelines
Timeline: 4-6 weeks
Revisions: 3 rounds
Price: from $2600
02. Standard Brand Identity
Includes:
– Brand foundation (core idea + brand personality + brand values)
– 1 creative direction
– Logo suite
– Color system
– Typography system
– 3 standard launch assets
– Mockup visualizations
– Brand guidelines
Packaging and social media guide are calculated separately and can be added to the project scope if needed.
Timeline: 2-3 weeks
Revisions: 2 rounds
Price: from $2000
– Brand foundation (core idea + brand personality + brand values)
– 1 creative direction
– Logo suite
– Color system
– Typography system
– 3 standard launch assets
– Mockup visualizations
– Brand guidelines
Packaging and social media guide are calculated separately and can be added to the project scope if needed.
Timeline: 2-3 weeks
Revisions: 2 rounds
Price: from $2000
Social Media Guidelines
Services
(01)
Essential Brand Identity
Includes:
– Brand foundation
– 1 creative direction
– Simple logo suite
– Color system
– Typography system
– Compact brand guidelines
Brand assets, packaging and social media guide are calculated separately and can be added to the project scope if needed.
Timeline: 1-2 weeks
Revisions: 2 rounds
Includes:
– Brand foundation
– 1 creative direction
– Simple logo suite
– Color system
– Typography system
– Compact brand guidelines
Brand assets, packaging and social media guide are calculated separately and can be added to the project scope if needed.
Timeline: 1-2 weeks
Revisions: 2 rounds
from $1600
(02)
Standard Brand Identity
Includes:
– Brand foundation (core idea + brand personality + brand values)
– 1 creative direction
– Logo suite
– Color system
– Typography system
– 3 standard launch assets
– Brand guidelines
Brand assets, packaging and social media guide are calculated separately and can be added to the project scope if needed.
Timeline: 2-3 weeks
Revisions: 2 rounds
Includes:
– Brand foundation (core idea + brand personality + brand values)
– 1 creative direction
– Logo suite
– Color system
– Typography system
– 3 standard launch assets
– Brand guidelines
Brand assets, packaging and social media guide are calculated separately and can be added to the project scope if needed.
Timeline: 2-3 weeks
Revisions: 2 rounds
from $2000
(03)
Full Brand Identity System
Includes:
– Brand strategy (brand personality + brand values + tone-of-voice + target audience + archetype)
– 2 creative directions to choose from
– Full logo suite (primary + secondary + submark\monogram)
– Color system
– Typography system
– Art direction (photography direction, Instagram feed direction and tone of voice)
– Packaging & Launch assets
– Mockup visualizations
– Brand guidelines
Timeline: 4-5 weeks
Revisions: 3 rounds
Includes:
– Brand strategy (brand personality + brand values + tone-of-voice + target audience + archetype)
– 2 creative directions to choose from
– Full logo suite (primary + secondary + submark\monogram)
– Color system
– Typography system
– Art direction (photography direction, Instagram feed direction and tone of voice)
– Packaging & Launch assets
– Mockup visualizations
– Brand guidelines
Timeline: 4-5 weeks
Revisions: 3 rounds
from $2600
add-on
Social Media Guidelines
Includes:
– Photography direction
– Feed direction
– Visual do’s & don’ts
– Content pillars
– Tone of voice
– Copy do’s & don’ts
– 4 editable Instagram post templates
– 4 editable Instagram story templates
Timeline: 4-5 weeks
Includes:
– Photography direction
– Feed direction
– Visual do’s & don’ts
– Content pillars
– Tone of voice
– Copy do’s & don’ts
– 4 editable Instagram post templates
– 4 editable Instagram story templates
Timeline: 4-5 weeks
$600
A Structured Workflow
That Takes You from
Idea to Launch
How it works
We start with a detailed brand questionnaire, followed by a call or chat — your choice. This is where I learn your business deeply: your goals, your audience, and where you want to go.
Together we define the full scope: which assets you need, your timeline, and what will support your launch or growth best.
A 50% deposit secures your project slot once we're aligned.
→ Outcome: Clear project scope, shared vision, confirmed start date.
Together we define the full scope: which assets you need, your timeline, and what will support your launch or growth best.
A 50% deposit secures your project slot once we're aligned.
→ Outcome: Clear project scope, shared vision, confirmed start date.
At the start of the project, I build your personal client portal in Notion. Inside you'll find your full timeline, project stages, feedback pages, and all materials in one place — no lost emails, no chasing messages.
You can check in anytime to see exactly where we are and what's coming next.
→ Outcome: A dedicated project space you can access anytime, with everything structured and easy to follow.
You can check in anytime to see exactly where we are and what's coming next.
→ Outcome: A dedicated project space you can access anytime, with everything structured and easy to follow.
Before any visuals, I build the strategic foundation of your brand. This is a structured document that defines your positioning, target audience, brand personality, tone of voice and values.
It ensures we're fully aligned before design begins. So your brand is not only beautiful, but intentional and speaking to the right people.
→ Outcome: A strategic foundation document that aligns the vision and informs every design decision.
It ensures we're fully aligned before design begins. So your brand is not only beautiful, but intentional and speaking to the right people.
→ Outcome: A strategic foundation document that aligns the vision and informs every design decision.
Based on the strategy, I create two distinct visual concepts for your brand — each with early logo ideas, color palette, visual language, and application examples.
These aren't just moodboards. They're two real, formed brand directions for you to choose from.
→ Outcome: Two fully formed brand directions and a clear choice.
These aren't just moodboards. They're two real, formed brand directions for you to choose from.
→ Outcome: Two fully formed brand directions and a clear choice.
Once a direction is chosen, I move into building your full visual identity system. Over approximately 2 weeks, I develop the complete logo suite, typography, color system, and apply them across your brand touchpoints.
→ Outcome: A fully developed identity and applied brand system, ready for presentation.
→ Outcome: A fully developed identity and applied brand system, ready for presentation.
I present the complete project in a structured walkthrough — your identity, brand assets, and (depending on your package) photo and social media guidelines.
After the presentation, you have refinement rounds to fine-tune details and finalize everything. Once approved, the remaining balance is due before delivery.
→ Outcome: A refined and approved brand, ready for delivery.
After the presentation, you have refinement rounds to fine-tune details and finalize everything. Once approved, the remaining balance is due before delivery.
→ Outcome: A refined and approved brand, ready for delivery.
All final files are prepared, organized, and delivered via Google Drive or Notion. You receive your assets in all necessary formats, plus a structured brandbook with your full identity system and guidelines — ready to use by you, your team, or any collaborator.
→ Outcome: A complete, organized brand system. Ready to launch, scale, and use with confidence.
→ Outcome: A complete, organized brand system. Ready to launch, scale, and use with confidence.
How it works
A Structured Workflow That Takes You from Idea to Launch
(01)
Discovery
& Briefing
& Briefing
We start with a detailed brand questionnaire, followed by a call or chat — your choice. This is where I learn your business deeply: your goals, your audience, and where you want to go.
Together we define the full scope: which assets you need, your timeline, and what will support your launch or growth best. A 50% deposit secures your project slot once we're aligned.
Together we define the full scope: which assets you need, your timeline, and what will support your launch or growth best. A 50% deposit secures your project slot once we're aligned.
→ Outcome: Clear project scope, shared vision, confirmed start date.
(02)
Onboarding
At the start of the project, I build your personal client portal in Notion. Inside you'll find your full timeline, project stages, feedback pages, and all materials in one place — no lost emails, no chasing messages.
You can check in anytime to see exactly where we are and what's coming next.
You can check in anytime to see exactly where we are and what's coming next.
→ Outcome: A dedicated project space you can access anytime, with everything structured and easy to follow.
(03)
Brand Strategy
Before any visuals, I build the strategic foundation of your brand. This is a structured document that defines your positioning, target audience, brand personality, tone of voice and values.
It ensures we're fully aligned before design begins. So your brand is not only beautiful, but intentional and speaking to the right people.
It ensures we're fully aligned before design begins. So your brand is not only beautiful, but intentional and speaking to the right people.
→ Outcome: A strategic foundation document that aligns the vision and informs every design decision.
(05)
Creative Directions
Based on the strategy, I create two distinct visual concepts for your brand — each with early logo ideas, color palette, visual language, and application examples.
These aren't just moodboards. They're two real, formed brand directions for you to choose from.
These aren't just moodboards. They're two real, formed brand directions for you to choose from.
→ Outcome: Two fully formed brand directions and a clear choice.
(04)
Identity Development
Once a direction is chosen, I move into building your full visual identity system. Over approximately 2 weeks, I develop the complete logo suite, typography, color system, and apply them across your brand touchpoints.
→ Outcome: A fully developed identity and applied brand system, ready for presentation.
(06)
Presentation
& Refinement
& Refinement
I present the complete project in a structured walkthrough — your identity, brand assets, and (depending on your package) photo and social media guidelines.
After the presentation, you have refinement rounds to fine-tune details and finalize everything. Once approved, the remaining balance is due before delivery.
After the presentation, you have refinement rounds to fine-tune details and finalize everything. Once approved, the remaining balance is due before delivery.
→ Outcome: A refined and approved brand, ready for delivery.
(07)
Final Delivery
All final files are prepared, organized, and delivered via Google Drive or Notion. You receive your assets in all necessary formats, plus a structured brandbook with your full identity system and guidelines — ready to use by you, your team, or any collaborator.
→ Outcome: A complete, organized brand system. Ready to launch, scale, and use with confidence.
Kind Words
✼
LET’S MAKE A GREAT
PROJECT TOGETHER
You can fill out the brief using the link below — or simply reach out via Instagram, email or Telegram, whichever feels more comfortable for you.