VOILÀ is a UK-based nail gel brand with a bold, contemporary approach to at-home nail colour. The identity balances clean, editorial typography with sculptural forms, tactile finishes and a colour-led packaging system, creating a beauty brand that feels distinctive, polished and visually confident. The project included brand strategy, art direction and a complete visual identity, followed by the development of primary and secondary packaging. A key visual element of the identity became the bottle silhouette — based on a bottle shape selected from the manufacturer’s existing options and translated into a recognizable graphic device across the brand and packaging.