Caprini is an Australian swimwear brand built around a single insight: she doesn't buy a bikini — she collects them. The identity needed to feel playful and confident without being loud, and recognisable across packaging, print, and socials. The project included brand strategy, two visual directions, logo suite, colour and typography system, packaging design, photo direction, and content guidelines. The direction was rooted in the Italian Riviera and European summer with a cheeky edge that keeps it from feeling too polished. ​​​​​​​A four-point star became the signature detail of the brand, running consistently through the logotype, monogram, and graphic elements. Paired with a palette of butter yellow, sky blue, and espresso brown, the result is a system that feels ownable and recognisable across every touchpoint.