BRAND & GRAPHIC DESIGNER
WITH FOUNDATION IN MARKETING

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Hello, I'm Elisabeth - brand designer with marketing background and master’s degree in brand management ✼

marketing-first mindset

my Instagram

I approach every project with a strategic mindset and business thinking. I don’t just create beautiful visuals - I build thoughtful, aligned identities that support your business goals and resonate with your audience.

Clear structure

With years of experience leading projects, teams, and events, I bring clarity and responsibility into every collaboration. You can rely on me not only for creative direction but also for well-organized workflow.

MOODBOARD APPROACH

For your project I create 2–3 unique moodboards that shows a possible direction your brand could take - visually and emotionally. No guesswork. Just focused, intentional design.

PORTFOLIO

VOID(nine) is a conceptual jewelry brand that explores the tension between structure and disappearance, form and erosion. Rooted in 90s elegance and underground grunge, it merges the clarity of Swiss typography with the raw tactility of analog film, faded palettes, and unapologetically bold type. The visual language is built around modular grid systems, collage aesthetics, and a subdued, timeworn color scheme - deep, oxidized brown evoking aged metal and dried blood, paired with a soft-black that feels more like ash or soot than ink.

JEWELRY "VOID(NINE)"

CASHMERE "NOMADICO"

JEWELRY "MOORE JEWELLERY"

This brand was created for a New Zealand-based jewelry designer who works with pearls by hand. As she was preparing to open her first physical boutique, she reached out for a full visual identity and strategic direction - something refined, personal, and quietly emotional. Alongside the brand visuals, I shaped the art&content direction and provided interior guidance for the store. A grounded, sensory brand for everyday jewelry. With a hint of something enchanted.

SKINCARE "NUA"

A brand identity that embodies wild femininity and a deep connection to nature. Inspired by the textures of seashells, earth tones, and ancient rituals, the design reflects the purity and strength of the natural world in every element. The project included logo development, packaging design, and brand visuals that evoke grounding, nourishment, and harmony. Each detail was crafted to turn daily skincare into a slow, sensory ritual rooted in nature.

Nomadico Cashmere is a luxury ready-to-wear brand founded in Mongolia and based in California, working with 100% Grade A cashmere to merge heritage craftsmanship with a modern global outlook. The new identity merges editorial minimalism with restrained cultural references. A custom brandmark, inspired by the Mongolian ülzii symbol, was reinterpreted into a geometric form to signal continuity without ornamentation. The palette is neutral and understated, softened by a muted sage accent.

more projects on Behance

MOOdbOard-based apprOach

Before starting the design, you’ll receive 2–3 initial creative direction concepts (moodboards) to choose from.
Each of them shows a possible direction your brand could take - visually and emotionally.
Once a direction is selected, I’ll develop the full brand identity based on that concept.
No guesswork. Just focused, intentional design.

You choose the direction.
I design everything based on it:
→ Logo
→ Color palette
→ Typography
→ Art direction

It saves time.
It gives clarity.
It builds trust.

You feel confident in the process.
I stay aligned with your vision.

→ This is how great design begins.

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PROCESS

We begin with a short questionnaire followed by a call or chat — whichever suits you best.
This step helps me understand your business, values, goals, and personality.
We’ll also define which brand assets you need (e.g., digital or print materials), your preferences, and the desired tone of voice.

→ Outcome: a clear creative brief & alignment between us.

01

{ DISCOVERY }

I’ll create 1–3 moodboards - visual concepts that reflect different direction your brand could take - visually and emotionally. This is where we align the vibe.

You choose the one that feels right. I then build everything around it.

→ Outcome: one approved art direction that feels aligned and intentional — a visual compass for your brand.

{ CREATIVE DIRECTION }

I design your visual identity: logo system, typography, color palette, layout principles, and more. Each element speaks your brand’s tone — clearly and consistently.

After presenting the design, we discuss your feedback in detail. You’ll have up to two rounds of revisions to fine-tune the identity.

→ Outcome: a polished, aligned brand identity.

{ IDENTITY DESIGN }

All final files are prepared and sent:
✼ Logos in all formats
✼ Color & type specs
✼ Brand guide (PDF)
✼ Any extras depending on your package

Neatly organized. Ready to use across digital & print.

→ Outcome: complete, easy-to-use brand toolkit.

{ DELIVERY }

04

03

02

PROCESS

We begin with a short questionnaire followed by a call or chat, whichever suits you best.
This step helps me understand your business, values, goals, and personality.
We’ll also define which brand assets you need (e.g., digital or print materials), your preferences, and the desired tone of voice.

→ Outcome: a clear creative brief & alignment between us.

01

{ DISCOVERY }

I’ll create 2–3 moodboards - visual concepts that reflect different direction your brand could take - visually and emotionally. This is where we align the vibe.

You choose the one that feels right. I then build everything around it.

→ Outcome: one approved art direction that feels aligned and intentional. A visual compass for your brand.

{ art-direction }

I design your visual identity: logo system, typography, color palette, layout principles, and more. Each element speaks your brand’s tone - clearly and consistently.

After presenting the design, we discuss your feedback in detail. You’ll have up to two rounds of revisions to fine-tune the identity.

→ Outcome: a polished, aligned brand identity.

{ IDENTITY DESIGN }

All final files are prepared and sent:
✼ Logos in all formats
✼ Color & type specs
✼ Brand guide (PDF)
✼ Any extras depending on your package

Neatly organized. Ready to use across digital & print.

→ Outcome: complete, easy-to-use brand toolkit.

{ DELIVERY }